(Lykke Li being fitted for her Curve ID jeans)
Regular readers of my blog (I hope there's at least one!) will know I've had a long love affair with Levi's. Everything from the campaigns, to the fit and to that wonderful rich heritage. Well, now Levi's have only gone and done it again; they've finally created jeans that fit to your shape rather than your size.
For many women jeans shopping is a nightmare, trying to find somewhere that fits on legs, waist and ass is near enough impossible. Today I was lucky enough to be one of the first to experience Levi's new Curve ID range:
The campaign stars Pixie Geldof, Lykke Li & Miss Nine, and shot by the amazing Peter Lindbergh:
I've never seen double denim look so good, I'm obsessed with the Levi's jean shirts too. I can gladly report that the jeans fit like a dream (I'm a slight curve) and are so comfortable! I've had far too many pairs of jeans that have no stretch and I have to lie on the floor to put them on...not such a great look. Luckily this service is coming to all Levi's stores as well as House of Fraser & Harrods, and it's so useful to find out what shape you are instead of size. Once you've had your measurements taken, a curve consultant takes you through all the washes and cuts, I could have spend hours trying on all the different styles but opted for a dark wash in the skinny cut.
I'm already recommending the service to my friends!
Regular readers of my blog (I hope there's at least one!) will know I've had a long love affair with Levi's. Everything from the campaigns, to the fit and to that wonderful rich heritage. Well, now Levi's have only gone and done it again; they've finally created jeans that fit to your shape rather than your size.
For many women jeans shopping is a nightmare, trying to find somewhere that fits on legs, waist and ass is near enough impossible. Today I was lucky enough to be one of the first to experience Levi's new Curve ID range:
The campaign stars Pixie Geldof, Lykke Li & Miss Nine, and shot by the amazing Peter Lindbergh:
I've never seen double denim look so good, I'm obsessed with the Levi's jean shirts too. I can gladly report that the jeans fit like a dream (I'm a slight curve) and are so comfortable! I've had far too many pairs of jeans that have no stretch and I have to lie on the floor to put them on...not such a great look. Luckily this service is coming to all Levi's stores as well as House of Fraser & Harrods, and it's so useful to find out what shape you are instead of size. Once you've had your measurements taken, a curve consultant takes you through all the washes and cuts, I could have spend hours trying on all the different styles but opted for a dark wash in the skinny cut.
I'm already recommending the service to my friends!
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