Tuesday, 10 August 2010

Mulberry for...Party dresses?

I've never really been a fan of Mulberry, all the bags look the same and everyone has one. They're just too British and conservative, yet I've noticed some great party dresses in the Fall 10 collection, and they've been popping up on not some conservative lovelies like Liv Tyler, Leighton Meester, Olivia Palermo & Jessica Stroup.

It still needs some refining but somehow these looks make the brand feel a little less stuffy, and of course Mulberry produced perhaps the most fun and charming campaign of the season:

This campaign has explored the more whimsical and fun side of British fashion and it makes it such a stand out campaign, shot by Steven Meisel and starring Abbey Lee and Hanne. The brand seems to be going in an interesting direction and aiming for much bigger things rather than 'just an It bag' company.

1 comment:

  1. i love this post
    im a huge mulberry fan